Amana Retreats is an exclusive well-being and lifestyle club in Lagos providing a calm escape away from city life for like-minded women. We refined Amana’s brand strategy to expand its storytelling with the inclusion of brand pillars and tagline “Meet Yourself”, an invitation for The Amana woman to reach deeper into herself, unearthing, discovering and embracing each new layer as a journey.
The logoword uses a geometric serif that balances personality, tradition and novelty. To add a sense of fluidity to the logo, a swirl accent is placed at the middle A inviting you further into tranquility and calmness. The logomark comprises 2 graphical elements - the interlocking As and the circles, both in 3’s creating a balance in the design. The brand icon is an outline illustration of the Amana house, a symbol of authenticity and originality.
Amana is represented with a colour palette that is inspired by its natural environment. We drew particular cues from the garden, the pool and the Amana house reinforcing the authenticity of the brand. The identity is complimented with a set of brand fonts that feels romantic, timeless, versatile and simple.
